Little Acre Flowers — DC Metro Area
Data period: Last 12 months ending April 14, 2026
Total Deliveries
4,721
Last 12 months
Operating Days
297
Days with deliveries
On-Time Rate
98.9%
Completed by 6 PM
Zones Served
28
18 core + 10 extended
Average deliveries per day by day of week — Last 30 Days vs Last 12 Months
Delivery volume by zone — core service area and extended zones (Last 12 Months)
Core Zones
18
Under 10 miles
Extended Zones
10
10+ miles from shop
Top Zone
Adams Morgan
3.25 avg stops/day
Total Zones
28
Active in last 12 months
| Zone | Type | Active Days | Avg/Day | P50 | P75 |
|---|---|---|---|---|---|
| DC NW Adams Morgan | Core | 253 | 3.25 | 3 | 4 |
| Downtown | Core | 251 | 2.91 | 3 | 4 |
| Chevy Chase | Core | 233 | 2.51 | 2 | 3 |
| DC Georgetown | Core | 207 | 1.86 | 2 | 2 |
| DC Capitol Hill | Core | 210 | 1.68 | 1 | 2 |
| Cleveland Park | Core | 188 | 1.66 | 1 | 2 |
| DC NW 16th St Heights | Core | 160 | 1.56 | 1 | 2 |
| DC NOMA H St | Core | 126 | 1.45 | 1 | 2 |
| Silver Spring | Core | 98 | 1.42 | 1 | 2 |
| DC NE Brookland | Core | 130 | 1.35 | 1 | 2 |
| DC Waterfront | Core | 94 | 1.28 | 1 | 1 |
| Montco East | Core | 45 | 1.27 | 1 | 1 |
| Arlington RBC | Core | 71 | 1.23 | 1 | 1 |
| Arlington North | Core | 58 | 1.21 | 1 | 1 |
| Alexandria West | Core | 30 | 1.17 | 1 | 1 |
Percentage of deliveries completed by time bracket — on-time defined as completed by 6 PM
We serve 28 zones across the DC Metro area — here's how they break down by distance
Core Zone Deliveries
6,307
93.5% of total
Extended Zone Deliveries
435
6.5% of total
Core Avg Distance
3.2 mi
From shop (one-way)
Extended Avg Distance
14.1 mi
From shop (one-way)
| Zone | Deliveries | Avg Distance | Avg Fee |
|---|---|---|---|
| Fairfax West | 6 | 22.87 mi | $54.25 |
| Fairfax Special South | 27 | 21.2 mi | $35.10 |
| Fairfax South | 32 | 16.4 mi | $31.50 |
| Fairfax Special North | 39 | 16.1 mi | $31.98 |
| Montco West | 123 | 13.58 mi | $31.25 |
| MD Fort Wash | 19 | 12.59 mi | $46.23 |
| Falls Church | 37 | 11 mi | $29.41 |
| McLean | 35 | 10.8 mi | $25.34 |
| Montco East | 76 | 10.28 mi | $25.36 |
| Alexandria West | 41 | 10.15 mi | $24.21 |
How extended-zone deliveries are handled today — with real route examples
Third-Party Deliveries
103
0.8% of total volume
Avg Third-Party Fee
$24.93
One-way rate (paid to Roadie)
Median Fee
$23.87
One-way rate
Active Days
44
Days with third-party usage
Apr 4, 2026 (Friday)
Driver: Todd G
+85 min
time added by extended stops
Total Stops
28
Extended Stops
3
Miles Added
52.5 mi
3 outlier stops added 52.5 miles and ~85 min to a 28-stop route — 67% of total mileage for just 11% of stops.
Mar 13, 2026 (Thursday)
Driver: Frederick S
+120 min
time added by extended stops
Total Stops
11
Extended Stops
7
Miles Added
90 mi
Majority-outlier route — 7 of 11 stops were extended zones, adding 90 miles and ~2 hours to what would be a 48-min core route.
Oct 20, 2025 (Monday)
Driver: Marcus H
+75 min
time added by extended stops
Total Stops
14
Extended Stops
4
Miles Added
43.6 mi
4 outlier stops added 43.6 miles and ~75 min — extending a 2-hour core route to 3 hours 15 min.
Apr 10, 2026 (Thursday)
Driver: Todd G + Frederick S
+110 min
time added by extended stops
Total Stops
48
Extended Stops
6
Miles Added
79.9 mi
Two drivers both hit with outlier stops — 6 extended stops added 79.9 miles and ~110 min across both routes.
| Date | Driver | Zone | One-Way | Round Trip | Est. Time | Fee |
|---|---|---|---|---|---|---|
| Apr 13 | Roadie | Fairfax Special South | 30.8 mi | 61.6 mi | 90 min | $46.52 |
| Mar 21 | Roadie | Fairfax Special South | 28.1 mi | 56.2 mi | 80 min | $38.81 |
| Apr 4 | Todd G | Fairfax West | 26.3 mi | 52.6 mi | 75 min | $76.30 |
| Mar 19 | Roadie | Fairfax Special South | 25.2 mi | 50.4 mi | 72 min | $50.95 |
| Apr 10 | Frederick S | Fairfax West | 22.4 mi | 44.8 mi | 65 min | $38.10 |
Moving from third-party to in-house delivery for extended zones
| Zone | Distance | Current Fee | New Est. Fee | Est. Round Trip |
|---|---|---|---|---|
| Fairfax West | 22.87 mi | $54.25 | $111.00 | 90 min |
| Fairfax Spc South | 21.2 mi | $35.10 | $72.70 | 85 min |
| Fairfax South | 16.4 mi | $31.50 | $65.50 | 70 min |
| Fairfax Spc North | 16.1 mi | $31.98 | $66.46 | 65 min |
| Montco West | 13.58 mi | $31.25 | $65.00 | 55 min |
| MD Fort Wash | 12.59 mi | $46.23 | $94.96 | 50 min |
| Falls Church | 11 mi | $29.41 | $61.32 | 45 min |
| McLean | 10.8 mi | $25.34 | $53.18 | 45 min |
| Montco East | 10.28 mi | $25.36 | $53.22 | 40 min |
| Alexandria West | 10.15 mi | $24.21 | $50.92 | 40 min |
What this means for your business, your customers, and our drivers
Benefits
Considerations
Benefits
Considerations
Benefits
Considerations
Key points for our conversation
We're evaluating whether to bring all deliveries in-house to give you full quality control and consistent service across every zone, or continue using Roadie as needed for extended zones. The trade-off is that in-house extended zone delivery fees will need to reflect the true cost of round-trip driver compensation.
Extended zones represent 6.5% of total deliveries (435 of 6,742) — a small but meaningful portion.
Current third-party rate averages $24.93 (one-way). In-house round-trip cost will be approximately $49.86.
In the last 30 days, 5 deliveries exceeded 20 miles one-way — these are 45–62 mile round trips adding 65–90 min each.
Roadie currently handles 0.8% of all deliveries (103 deliveries over the last 12 months).
Brand consistency — every delivery handled by trained drivers who know your product
Full visibility — real-time tracking and accountability for every order
Direct accountability — any issues resolved immediately with our team
Prepared by Local Delivery Group for Little Acre Flowers — April 2026